FOR THE LADIES EYE MAKE UP ESSENTIALS

Everyday everywhere women wants to
look their best, this very second as
you read someone is putting the
finishing touches to their appearance –
and it not just women alone!. It’s the
biggest holiday season of the year and
I thought it prudent to share some of
my time honour make up secret with
you.
1. Moisturizer – No matter what your
age, you need to moisturize the
delicate skin around your eyes daily!
Most eye moisturizers will also have
anti-aging benefits and ingredients,
and the added moisture (once
absorbed) will help products go on
more smoothly. We recommend
Cliniderm lotions (including the anti-
aging line) due to their guaranteed
irritant-free ingredients.
2. Primer – Any eye makeup
application technique and eye look will
benefit from a good eye shadow base
(also called lid primer). Not only will it
even out your lid, it will give your liner
and eye shadow extra staying power.
3. Conceal – While your primer is
drying, it’s time to conceal your
under-eye area. Even if you don’t
necessarily have dark circles, under-
eye concealer (one shade lighter than
your normal skin tone) will even and
brighten the whole look of your eyes.
4. Brows – One of the most important
steps in the order of eye makeup
application is to groom, fill in, and
define your brows. The highest point
of your arch should fall in line with
the outer rim of your iris (when
looking straight ahead). By holding a
pencil or liner brush parallel to the
side of the bridge of your nose, your
inner eyebrow edge should start there.
Holding the pencil diagonally from
your nostril to the outer corner of
your eye, you’ve just found the right
end point of your brows. Remember
not to over-tweeze, and use an
appropriate shade of brow liner or eye
shadow to fill in. And that, my friend,
is how to get perfect eyebrows!
5. Eye shadow – A good basic eye
shadow technique uses two similar
shades, one lighter than the other.
Sweep the lighter shade over the inner
three-quarters of your lid, then apply
the darker shade in the crease (stop
about halfway in), to the outer corner,
then bring it in along the upper lash
line, creating a sideways V shape. You
can also line the lower lash line with
the same darker hue. This technique
works for most eye shapes, but to
really learn the tricks of the trade, you
can find dozens of how-to videos and
tutorials online for making the most of
your particular shape.
6. Eyeliner – Again, to really make the
most of your eye makeup application
for your eye shape, it would be worth
your while to put in a little research.
But, most eye shapes are safe with
lining the upper lash line (about half
way in) and smudging with a shadow
brush. Follow similarly on the lower
lashes. Applying liquid eyeliner can be
a bit trickier, but can absolutely make
more of an impact. Tutorials, how-
to’s, and practice are beginners’ best
friends, so keep reading our other
articles for more eyeliner application
tips for beginners and experts!
7. Curl – One of the most overlooked
steps in eye makeup application tips
for beginners and long time users is
curling the eyelashes. There really is
no secret in how to curl your
eyelashes. A heated eyelash curler is
the easiest and safest for your natural
lashes (its application is similar to that
of mascara – gentle upward strokes),
but any drugstore curler should do if
you are on a tight budget. With clean
lashes, start at the base and gently
squeeze. Hold for two seconds, slide
the curler up to mid shaft and squeeze
for another two seconds. This will give
your lashes a graceful, beautiful curve
that will open up the look of your eye.
8. Mascara – If you are unsure what
kind to get, it’s best to start with an
oil free mascara, one that is natural
and hypoallergenic. Two coats should
do it. One of the most crucial eye
makeup application tips for beginners
and skin health-conscious females is
to always check with EWG’s Skin Deep
Cosmetics Database to find safe beauty
products. If you think FDA has you
covered for ingredient safety, think
again!
9. Lashes – Now, if you’re feeling
brave with your eye makeup
application, or if you just want an
extra bit of oomph, you can add some
individual false eyelashes to the outer
corners of your eyes, or accent lashes
(A.K.A. half lashes). Dab a tiny bit of
eyelash adhesive on the base of the
false lash, and tuck into your lashes
with a pair or tweezers (don’t worry…
the glue will dry clear). We
recommend practicing on cheap
human hair eyelashes or even those
made of synthetics, that you can pick
up at your local drugstore. After a few
application test runs, you are ready to
switch to the most natural-looking and
luxurious false eyelashes on the
market – Minki Lashes made of
authentic cruelty-free Siberian mink!
With Minki Lashes, you can even easily
skip step #9 and apply a full strip of
falsies instead of mascara.
10. Highlight – The final touch is a bit
of shimmer. Sweep a very light
pearlescent shadow under your brow
(from the arch outward) and in your
tear duct area. Perfection!